Attracting patient referrals is more critical than ever for imaging providers who are strategically planning to grow their patient volumes. The goal of maintaining or increasing market share, however, is complicated by competition and new technologies that enter the market, each of which strive to catch the attention of referring physicians through numerous marketing strategies.

The presenters will discuss how you can leverage new technology through efficient referring physician education, internet marketing and raising community awareness. Analyzing strategic local market demographics can assist in evaluating potential market share gain opportunities and provide a strategic direction for imaging growth opportunities.  This session will provide an overview on how to employ a successful growth strategy.

You will learn to:

• Increase MRI procedures volumes using a Bore-less High-Field MR system targeting bariatric and claustrophobic patients.

• Employ out-of-the-box marketing strategies to promote new technologies.

• Understand how patient satisfaction results can improve with technologies that focus on patient comfort.

• Discuss new MRI clinical capabilities in orthopedics

• Understand new imaging strategies and protocols for bariatric MRI imaging.